# Whitebone — Customer Experience & Strategic Marketing Agency

> Whitebone (Whitebone Experience Management) is a premier Customer Experience (CX) consultancy and strategic marketing agency headquartered in Yerevan, Armenia. Founded by Shushanik Ghaltakhchyan, Whitebone delivers end-to-end CX transformation, market research, branding, digital diagnostics, corporate CX education, and strategic growth solutions.

Official website: https://mail.whitebone.org/en

## Core Solutions & Practice Areas

- [Customer Experience Management](https://mail.whitebone.org/en/customer): Customer Journey Mapping (CJM), Voice of Customer (VoC), NPS/CSAT/CES systems, service blueprinting, and service culture transformation.
- [Strategic Marketing](https://mail.whitebone.org/en/marketing): Go-to-market strategy, market research, positioning, and omnichannel growth architecture.
- [Corporate CX & Leadership Education](https://mail.whitebone.org/en/training): Executive workshops, customer-centric leadership, and frontline service excellence training.
- [Branding & Identity](https://mail.whitebone.org/en/branding): Brand strategy, value proposition design, visual identity, and employer branding.
- [CX & Business Diagnostics](https://mail.whitebone.org/en/diagnostics): Mystery shopping, audit benchmarks, operational CX maturity assessments, and actionable roadmaps.
- [Case Studies & Portfolio](https://mail.whitebone.org/en/case): Real-world enterprise transformations across banking, telecom, retail, hospitality, and tech.
- [Insights & Blog](https://mail.whitebone.org/en/blog): Thought leadership on Customer Experience, strategy, and market trends.
- [Careers](https://mail.whitebone.org/en/careers): Open positions at Whitebone.
- [About Whitebone](https://mail.whitebone.org/en/about) | [Leadership & Team](https://mail.whitebone.org/en/team) | [Contact Us](https://mail.whitebone.org/en/contacts)

## Recent Articles & CX Insights

- [Customer Experience Management course](https://mail.whitebone.org/en/blogs/16): The 3rd Customer Experience Management course, led by Shushanik Ghaltakhchyan, founder and CEO of Whitebone, was integrated into the "Modern Management Technolo...
- [Global Business Forum 2022 and 2023](https://mail.whitebone.org/en/blogs/15): Shushanik Ghaltakhchyan, founding director of Whitebone, participated in the annual "Global Business Forum" of the "Mantashyants" pan-Armenian businessmen`s uni...
- [London Tech Week 2023](https://mail.whitebone.org/en/blogs/14): Our CEO was an Armenian delegation VIP member in London Tech Week. The global celebration of technology united innovative thinkers and talents in a week-long fe...
- [Banking Conference 2023](https://mail.whitebone.org/en/blogs/13): Earlyone, a pioneering customer flow management system provider based in Armenia, hosted the future banking conference, where our CEO, Shushanik Ghaltakhchyan,...
- [Future of Banking Forum in Moldova: Modern CX – A New Language of Communication with Clients](https://mail.whitebone.org/en/blogs/10): Summing up the Future of Banking Forum organized by Earlyone on September 17 in Moldova, Shushanik Ghaltakhchyan, Founder & CEO of Whitebone, Whitemind, and CXA...
- [Private event — intended for members of the Lori branch of the Mantashyants Business Club. From Traditional to Human-Centered Leadership: The Transformation of Generations](https://mail.whitebone.org/en/blogs/9): On August 30, at Glamping Park, together with the members of the Lori branch of the Mantashyants Business Club, we discussed the latest approaches to leadership...
- [Festina’s Waterproof Watches. Quality management and branding in one package](https://mail.whitebone.org/en/blogs/8)
- [Decoding the Puzzle : Differentiating Strategic Marketing from Marketing Strategy](https://mail.whitebone.org/en/blogs/7)
- [Whitebone’s Journey: celebrating 4 years of excellence, achievements and impactful project](https://mail.whitebone.org/en/blogs/6)

## Entity & Google Places Metadata

- **Legal & Brand Names**: Whitebone, Whitebone Agency, Whitebone Experience Management, Ուայթբոն, Уайт Бон
- **Founder & CEO**: Shushanik Ghaltakhchyan
- **Headquarters**: 4 Aram Street, Yerevan 0010, Republic of Armenia
- **Geo Coordinates**: 40.179228, 44.514504
- **Phone**: +374 41 333 900
- **Email**: hello@whitebone.org
- **Languages**: English (en), Armenian (hy), Russian (ru)
- **Google Maps Place**: https://www.google.com/maps?cid=4736663042874974586
- **LinkedIn**: https://www.linkedin.com/company/whitebone-experience-management
- **Facebook**: https://www.facebook.com/Whitebone.XM
- **Instagram**: https://www.instagram.com/whitebone_org/
- **Telegram**: https://t.me/Whitebone_Experience
- **Ecosystem Partners**: [CX Association of Armenia (CXAA)](https://www.cxaa.am) | [Whitemind Center](https://whitemind.life)

## Full AI Reference

- [Detailed Knowledge Base (llms-full.txt)](https://mail.whitebone.org/llms-full.txt)
- [Multilingual XML Sitemap](https://mail.whitebone.org/sitemap.xml)